We are delighted to be able to introduce to you our recently appointed Independent Non-Executive Directors at British Dodgeball. We’re really looking forward to the experience and expertise our new board members will bring to the advancement of British Dodgeball and the sport in key areas. If you’re an adult playing member there is still an opportunity to apply for a role as a Participant Representative on the board – find out more by visiting our previous post.
Adam has been on the Board of Bowls England, the governing body for outdoor flat green bowls, since 2014. He spent 4 years as the sport’s first Independent Non-Executive Director, before being elected by its members in 2018 into the newly formed Director of Development role. He has overseen many projects during this time, with a view to improving the profile of bowls and increasing the national numbers of affiliated members. These have included the creation of a youth academy, the restructure of the body’s disciplinary regulations, and the launch of a broad range of marketing initiatives.
Adam graduated from Warwick University with a European Law degree in 2009. Since qualifying as a solicitor in 2012 he has worked in-house, with responsibility for a range of legal work performed by various commercial companies. He has strong experience of contractual, dispute resolution and employment-related work.
Adam lives in Wiltshire. In his spare time he is a keen supporter of Swindon Town Football Club, and has previously been a Board member of the Supporters’ Trust.
Christina is a strategic and executive nurse leader with 20 years’ experience. An accomplished and committed professional with a keen specialism pertaining to the safeguarding agenda.
A highly experienced subject matter expert, Head of Safeguarding and Director, her career to date has provided her with the privileged opportunity to have worked across the majority of sectors, at a local, regional, national and international level. Christina has worked in strategic and executive safeguarding roles within sports, health, education, housing, charity, third sector and the private sector. Christina has also held a trustee position as a safeguarding lead for a specialist London Charity, Downright Excellent. And more recently a Safeguarding Non-Executive Director role within Sports for children and young people. Additionally, Christina occupies a strong executive position across the Sports agenda, nationally and internationally, as a panel member and chairperson for the National Safeguarding Review Panel with the Football Association, Sports Resolutions and UK Athletics.
Christina prides herself in having led on driving up standards of quality in safeguarding service design, delivery and supporting organisations to establish robust processes to ensure high standards of service and practice are consistently met. She leads through example with high standards and values of integrity and compassion.
Edleen John (FCIPD) is a multi-award-winning Corporate Affairs and Diversity Consultant working across the corporate, charitable, and public-sector spheres. Her work is delivered across the globe and her experience spans both the Executive and Non-Executive space.
After graduating from Cambridge University, she started her career as an Investment Banker at Lehman Brothers working in Debt Capital Markets. She has held a variety of revenue-generating and support-function roles including Insurance Broking at Lloyd’s of London, Graduate Recruitment at Nomura, Vice President at Morgan Stanley, Director at KPMG and most recently as the International Relations, Corporate Affairs and Co-Partner for Equality, Diversity and Inclusion Director at The Football Association. Aside from her day job, Edleen is a School Governor and Vice Chair of the Governing Board at a community special school for young people with severe and profound disabilities, a Director of Tech Talent Charter, an International Trustee for Restless Development, a Senior Independent Director of The Amateur Football Alliance and an Inclusion, Diversity, Equity and Accessibility Practitioner and Panel Member for NASA.
Edleen has a number of accolades to her name including being a Yahoo! Finance EMpower Top 100 Ethnic Minority Future Leader; a Top Ten BAME Inspirational Leader, a Football Black List Award and Leaders Sports Awards for Leaders Under 40 and a PR Week Power Book listing.
Terri is an accomplished leader in sports event management, with a rich background in the planning and delivery of major events like the London 2021 Olympics and Paralympics, Commonwealth Games, and Rugby World Cups. She excels in marketing communication and ticketing, contributing her skills to entities like Speedway International and Rugby League World Cup. Her consultancy, In the Round Global, has provided valuable insights for prestigious projects with UEFA, Cricket World Cup, World Blind Games and the PGA Tour among others.
Her expertise encompasses brand building, marketing communications, ticketing, fan engagement, and enhancing spectator experiences. Notably, Terri’s recent award-winning work as Creative and Spectator Experience Director at the World Gymnastics Championships 2022 showcased her commitment to fan-centric and inclusive event delivery.
Beyond her professional accolades, Terri is deeply passionate about the unifying power of sports. She actively promotes health and well-being through increased sports participation and is a vocal advocate for women’s advancement in the sports industry. Her involvement with the Women’s Sport Collective and Women in Football groups, alongside her role as Trustee – Marketing Communications for the British Triathlon Trust, underscores her dedication to fostering equity in sports.
A sports enthusiast at heart, Terri loves the vibrancy and connection of live sports events and enjoys outdoor activities like walking and cycling, as well as participating regularly in yoga, squash, and netball.
She’s always open to new sports experiences, perhaps even giving dodgeball a go in the near future. Terri’s blend of professional expertise and personal passion for sports defines her impactful presence in the industry. She is looking forward to bringing that sporting enthusiasm to the British Dodgeball Board as an Independent NED and help amplify the great work already being done with a particular focus on youth and women’s participation.
Tom is the Commercial Manager at the Welsh Sports Association (WSA), he is responsible for delivering added value membership services to 140 Sport & Leisure organisations in Wales, including the WRU, Glamorgan Cricket & the FAW; he is also responsible for all Commercial activity for the WSA, engaging with 18 existing Commercial Partners.
Since his arrival at the WSA – Tom has increased membership numbers by 115% and membership revenue by 234%
With international experiences in Boston and Australia under his belt in previous roles, Tom brings a wealth of Commercial experience from the B2B, B2C and Charitable sectors.
Tom’s strengths lie in developing & engaging stakeholder relationships, scoping technical solutions, structuring commercial deals/contracts and implementing strategic recommendations. Clients that Tom has worked with include Carluccios, Next, wagamama, Crew Clothing, Sweaty Betty, Eat Natural and IMG Media.
Tom has a passion for all sport. A father of three daughters, Tom spends his spare time coaching the local U7s and U8s girls football teams, and is looking forward to getting the family out on the Dodgeball court soon!